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Writer's picturePeyton Lohr

Monster Brewing and 23XI Racing Unleash The Beast on NASCAR!


Press Release | 23XI

CORONA, Calif., Feb. 24, 2023 -- The Beast has been Unleashed! Monster Brewing and 23XI Racing have unveiled the very first look at The Beast Unleashed paint scheme, set to adorn the No. 45 Toyota Camry TRD for a number of races during the 2023 NASCAR Cup Series season.


Tyler Reddick, who will pilot the savage new look Toyota, was among those gathered at a special unveiling event today at Monster's global HQ in Corona, CA, ahead of the Beast's track debut this weekend at Fontana's Auto Club Speedway.


"This is all really cool," said a beaming Reddick. "I love the time and effort that I put into my racing and there are definitely times after a really long day that it's nice to crack open a cold one, and now I can do that with The Beast Unleashed. That's awesome. As of now, my favorite flavor to start is Mean Green, and I'm looking forward to trying out the other flavors.


"And now I get to debut The Beast this weekend at Fontana here in California. With the race being in such close proximity to Monster's Global HQ, It worked out to where we got to unveil the Beast scheme here today before getting on-track this weekend... Really cool to unveil the scheme with all the employees today."


Making a surprise appearance alongside him was the legendary Kurt Busch, as he handed over the reins of the #45 to the young Reddick.


"We got the right kid, we got the right guy," said Busch. "Tyler is an excellent talent. There are those little things that make a big difference in racing and I want to continue to help Tyler hone his skills. To me, Tyler Reddick is like a young Kyle Larson where he has that dirt racing background where when they drop the green, he goes at it 101 percent. I'm there to try and provide him those veteran key points sooner rather than later. Denny Hamlin knows talent, he found Reddick and we're going to make him a superstar."


23XI Racing Team Owner Denny Hamlin added: "We went after Tyler. No question. I mean he's a franchise talent in my mind. He won three races last year and he can win everywhere. He's so well rounded that I just believe he's going to carry this franchise into the next decade and beyond. We plan on being around for a long time and there are going to be a lot of races and championships won with this No. 45 car."


Also present at the unveiling was Renold Aparicio, VP of Monster Equity Brands at Monster Brewing.


"I'd seen photos of the new paint scheme… but seeing it for the first time up close and in person was something else," he said. "It looks amazing, fans are going to love it. The Beast has been Unleashed! Can't wait for the race this weekend. Tyler is going to look good on that track."

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