Press Release | KAULIG RACING
Lexington, N.C. (August 7, 2024) — Kaulig Racing and Strive, a financial services firm on a mission to maximize value for its clients through an unapologetic embrace of capitalism, meritocracy, and innovation, are excited to announce a 2024 NASCAR season partnership.
Strive, an Ohio-based firm, co-founded by Vivek Ramaswamy, has accumulated over $1.5 billion in assets under management since launching its first fund in 2022. The company manages a variety of exchange-traded funds (ETFs) with an investment philosophy focused on maximizing shareholder value and pushing back against ESG, DEI, and other value destructive initiatives. The company also manages investment options in the Strive Pooled Employer Plan (Strive PEP) and, in response to significant demand for expanded financial services following the early success of Strive’s asset management platform in the United States, plans to launch Strive Wealth Management.
“We are absolutely thrilled to partner with Kaulig Racing for the rest of the 2024 NASCAR season,” said Strive CEO Matt Cole. “Strive’s commitment to pro-American principles aligns perfectly with what NASCAR fans believe in – and could be looking for when they need help managing their hard-earned savings. We look forward to seeing the Strive car on the track later this year.”
As part of this partnership, Strive will be the primary sponsor of AJ Allmendinger’s No.13 car for the Geico 500 at Talladega Superspeedway. NASCAR fans have the chance to help Strive decide which paint scheme will hit the track at Talladega. Fans can check out the eye-catching options and cast their votes by visiting kauligracing.com/strive.
“We’re super excited to partner with another Ohio-based company in Strive,’’ said Chris Rice, president of Kaulig Racing. “Its excellence-focused approach in asset management falls in line with our thought process here at Kaulig Racing and all Kaulig companies.”
Allmendinger and the No. 13 Strive Chevrolet will take to Talladega’s high-banks for the Geico 500 on Sunday, October 6 at 2 p.m. ET with coverage on NBC. Strive will also be featured as an associate partner on Daniel Hemric’s No. 31 Chevrolet Camaro ZL1 car throughout the remainder of the 2024 season.
(Photo Courtesy Kaulig Racing)
Comments