(Photo Courtesy NASCAR)
NASCAR is rolling out a driver-focused marketing program in 2025, offering drivers financial incentives ranging from tens of thousands of dollars to up to $1 million for promoting the sport. The program is backed by an annual budget of $10–$20 million, funded through restructured agreements with tracks and teams. NASCAR will also provide increased financial support to teams from 2025 through 2031, improving on the original charter deal from 2016–2024. This initiative aims to strengthen the sport’s visibility and financial foundation. We’re excited to see how this benefits the teams, drivers, and fans moving forward!
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