Press Release | SPIRE MOTORSPORTS
IOWA CITY, Iowa (June 11, 2024) – Gainbridge®, Spire Motorsports, and the University of Iowa Athletics Department and Learfield’s Hawkeye Sports Properties announced Corey LaJoie will drive a special Iowa Hawkeyes-themed paint scheme in the June 16 NASCAR Cup Series’ Iowa Corn 350 Powered by Ethanol at Iowa Speedway. The No. 7 Gainbridge/Iowa Hawkeyes Chevrolet will take the track featuring special black and gold striping with the Iowa Hawkeyes athletics logo on the hood and the athletics website on the rear TV panel.
Gainbridge®, a Group 1001 company, is a proud sponsor of Iowa Athletics and earlier this year signed a multi-year partnership with Hawkeye legend Caitlin Clark as a brand ambassador. Gainbridge® is also an anchor partner of Spire Motorsports and the primary sponsor of LaJoie’s No. 7 Chevrolet. All Iowa Athletics sponsorship agreements are managed by its multimedia rights holder Hawkeye Sports Properties, the locally based team of Learfield, the media and technology company powering college athletics.
“The No. 7 is extra special this weekend as we bring together two unique sports properties from our portfolio and give Iowans a home-state car to pull for in the inaugural NASCAR Cup Series race at Iowa Speedway,” said Mike Nichols, Chief of Sponsorship and Activation at Group 1001. “From Caitlin Clark to now this, Gainbridge® has stepped up to support Iowa athletics and we hope that all of Iowa will rally around Corey LaJoie and cheer him on to victory lane.”
“The NASCAR event at Iowa Speedway is a marquee event for the state and we’re thankful that Gainbridge® is shining a big spotlight on Learfield and Iowa athletics,” said Gabe Aguirre, Vice President & General Manager, Hawkeye Sports Properties. “We’re all rooting for Corey LaJoie in that No. 7.”
The Iowa Corn 350 powered by Ethanol will be televised live on USA Network Sunday, June 16, beginning at 7 p.m. Eastern Daylight Time (EDT). The 17th of 36 races on the 2024 NCS schedule will be broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90.
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