Press Release | RICK WARE RACING
Veteran racer Corey LaJoie announced a multifaceted NASCAR effort in 2025 that will see the 33-year-old return to the NASCAR Cup Series and appear on Prime Video NASCAR broadcasts as an analyst.
LaJoie will drive the No. 01 Ford Mustang Dark Horse for Rick Ware Racing in a limited schedule, beginning with the season-opening Daytona 500. The No. 01 aligns with LaJoie’s desire to create a Stacking Pennies Performance Brand, the genesis of which began four years ago with his Stacking Pennies podcast. Built on the notion that small victories over time lead to success, Stacking Pennies is now one of the most popular NASCAR podcasts.
DuraMAX and Take 5 Oil Change® will be the primary partners for LaJoie at Daytona, where small victories will be needed to ensure a place in the 67th Daytona 500. As an open entry, the No. 01 DuraMAX/Take 5 Oil Change Ford Mustang does not have a guaranteed starting spot. LaJoie’s Daytona 500 drive begins Feb. 12 with time trials and continues Feb. 13 with the Duel, twin 150-mile qualifying races that set the field for the Daytona 500. If LaJoie is one of the two fastest open drivers in time trials or scores the highest finish among open drivers in his respective Duel, his place in the Great American Race will be secured.
“Rick Ware is someone who makes things happen. He’s a great guy who has been a generous friend in helping me get this vision of Stacking Pennies Performance off the ground,” LaJoie said. “He’s allowed me to put the No. 01 on his Ford Mustangs, building off the brand fans have related to, supported, and cheered for over the past several years. I’m proud of what we’ve accomplished and excited for what’s ahead, beginning at Daytona with DuraMAX and Take 5 Oil Change.”
“DuraMAX is thrilled to partner with Take 5 Oil Change and bring our combined passion for performance and speed to the iconic Daytona 500,” said Dan Oehler, Executive Vice President of Sales and Marketing for RelaDyne, parent company of DuraMAX. “Having Corey LaJoie behind the wheel as both the driver of our branded car and a proud ambassador for DuraMAX strengthens our connection to the racing community. Corey’s dedication and skill truly embody the values of our brand, and we’re excited to work with him in representing our commitment to innovation and customer satisfaction on and off the track.”
“At Take 5 Oil Change, we’re excited to team up with RelaDyne and Corey LaJoie and showcase our shared values of speed, reliability and excellence at the Daytona 500,” said Mo Khalid, EVP and President of Take 5 Oil Change. “Partnering with RelaDyne and Corey LaJoie is a natural fit, as this partnership represents the passion and performance we at Take 5 Oil Change strive to deliver every day. This collaboration highlights our commitment to innovation and our strengthened connection with our customers.”
LaJoie’s make-it-or-break-it, all-in approach is nothing new. The Charlotte, North Carolina, native has scraped and clawed for every opportunity throughout his racing career. His resiliency in a racecar and ability to articulate what he sees from the driver’s seat have made LaJoie an industry thought leader. Prime Video, which debuts its five-race slate of NASCAR Cup Series broadcasts with the May 25 Coca-Cola 600 at Charlotte Motor Speedway, has tapped into LaJoie’s personality and punditry by making him an on-air analyst.
“In many ways, my driving career has been more successful than I ever could’ve dreamed, yet I lose sleep feeling I never reached my full potential behind the wheel,” LaJoie said. “The pursuit of bettering myself and others around me has never been more important than it is right now. My presence on the track will look different than it has in previous years, and it’s going to bring a new host of challenges, but my heart is set on making a lasting impact in the sport and the communities NASCAR reaches. Between Rick Ware, Prime Video, and the support of partners DuraMAX and Take 5 Oil Change, I’m able to follow my heart.”
(Photo Courtesy NASCAR)
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