Press Release | KAULIG RACING
For the third consecutive year, Kaulig Racing has teamed up with Black’s Tire Service (BTS) to celebrate grassroots racing in NASCAR. BTS, a longtime partner in NASCAR, will be the primary sponsor onboard Kaulig Racing’s No. 16 Chevrolet with driver Christian Eckes for the NASCAR Xfinity Series (NXS) races at Darlington Raceway (Saturday, April 5) and Rockingham Speedway (Saturday, April 19).
Black’s Tire, which celebrated its 95th anniversary in 2024, has more than 70 locations in both North and South Carolina and remains a local, family owned-and-operated tire seller and wholesaler. With many of those locations located in the footprint of both Darlington and Rockingham, BTS is partnering with Rockingham Speedway to celebrate the return of NASCAR to this historic track for the first time in over a decade. Black’s Tire will be the title partner for the NASCAR Craftsman Truck Series race and presenting partner for the NXS race at Rockingham.
“On behalf of the over 1,000 team members at Black’s Tire & Auto Service and BTS Tire & Wheel Distributors, we are honored to continue our relationship with Kaulig Racing for these special events,” said Rick Benton II, President of BTS. “Our relationship with team president, Chris Rice, goes back over many years, and we are excited to continue working with the Kaulig Racing family at these grassroots tracks in our backyard.”
While many of the teams within NASCAR’s national ranks stem from grassroots backgrounds, Kaulig Racing has a unique makeup within its race shop, as many of its employees — from at-shop mechanics to team president, Chris Rice — come from the short track ranks. Those humble backgrounds ring true for BTS, which coined the phrase, “Let’s Go Together,” as it ensures that everyone feels like family when they walk through the doors of any of its locations spread across the Carolinas.
“Not only are we excited to team up with the Black’s Tire family for the third year in a row, doing so at two iconic race tracks makes it that much more exciting,” said Rice. “We’re proud to continue this relationship with an organization that puts as much emphasis on family as we do at Kaulig Racing.”
In honor of NASCAR going back to Rockingham, BTS will hold a special BTS Family and Customer Hospitality event at Rockingham prior to the North Carolina Education Lottery 250 presented by Black’s Tire on Saturday, April 19th. Coverage for both the NXS race at Darlington Raceway and Rockingham Speedway will be on the CW, MRN, and SiriusXM NASCAR: Channel 90.
(Photo Courtesy NASCAR)
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