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Jan 14, 20222 min read

Richard Childress Racing Announces Breakthrough Partnership with 3CHI

Press Release - Photo Source : Richard Childress Racing DAYTONA BEACH, Fla. (January 11, 2022) – 3CHI, a company focused on innovation...

Dec 29, 20212 min read

'Gatorade' Victory Lane , No More... There's a New Sponsor in The Winner's Circle

After years of being the presenting sponsor of NASCAR's victory lane, Gatorade will be replaced beginning in August with a new presenting...

Dec 28, 20213 min read

American Legion Announces 2-Year Partnership with Chip Ganassi Racing, Johnson/Kanaan #48 Team

-- Press Release : The American Legion -- INDIANAPOLIS, Dec. 1, 2020 /PRNewswire/ -- Chip Ganassi Racing (CGR) announced today a...

Dec 22, 20211 min read

NHRA suing Coca-Cola Brands after early end to sponsorship entitlement deal.

After 19 seasons as title sponsor of the NHRA Drag Racing Series, parent company Coca-Cola shared with NHRA Drag Racing that they will...

Dec 22, 20213 min read

Sponsor Wars: UPS Vs. FedEx

NASCAR expanded their sponsorship and marketing platform tenfold at the end of the 1990's due to a multi-billion dollar contract for...